Mind Your Business: Is your business wasting ad dollars?

Every year, more than US$100 billion is lost to wasted or fraudulent digital ads. In APAC, and especially Singapore, the problem is even more pronounced, with ad violations nearly double the global average.

In this episode of Mind Your Business, the Breakfast Show speaks to Mark Zagorski, CEO, DoubleVerify about why so much ad spend is being wasted, the risks beyond just money, how AI is reshaping the advertising landscape, and why businesses need to take action before the year-end shopping season.

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