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Tinder's New Safety Feature Delivers More Than Just Security w/ Mariah Muscato
Apr 30, 2024
Director of Product at HubSpot, Mariah Muscato, discusses Tinder's new safety feature 'Share My Date' on a podcast. They delve into the impact on user safety, potential for broader user groups, and evolving dating behaviors like non-monogamy. The conversation also explores future app functionalities, user engagements, and the complexities of online dating algorithms.
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Quick takeaways
- Tinder's 'Share My Date' feature enhances user safety by sharing location details in real time.
- Tinder aims to tap into new user groups beyond active daters, potentially diversifying user interactions.
Deep dives
New Feature 'Share My Date' on Tinder
Tinder introduces a new safety feature called 'Share My Date,' allowing users to share their location and details about matched dates in real-time. This feature aims to enhance safety for users while potentially expanding Tinder's user base beyond active daters. By leveraging existing user behavior and simplifying the process, Tinder seeks to tap into dating-adjacent communities and explore new use cases.
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