The Deep Specialization™️ Podcast Building Pharma Agency Success w/ Jeff Spanbauer
“Work on yourself, what got you here is not going to get you there.” – Jeff Spanbauer, Founder of Relevate Health.
Today’s guest is the Founder and Chairman of Relevate Health, an eight-figure, nearly two-decade-old agency that serves pharmaceutical and medical device brands.
So, how did he build a thriving, data-driven agency in the pharmaceutical niche?
The usuals: deep vertical expertise, early referrals, and savvy positioning, sure, but what really sets Jeff (and this episode) apart is his focus on self-betterment as a leader, company culture, and using purpose as a bedrock for his company.
Jeff shares how he went from founding the company in 2007, the ups and downs along the way, and how they got to where they are now, a successful agency with over 200 employees.
Corey and Jeff dive into topics like self-development as a leader, fostering open communication among employees, and productizing verticalized services.
Tune in for a look into:
- Starting an agency in the pharmaceutical space.
- How a patent became a marketing campaign.
- Lead generation through networking and the early days of the agency.
- How to tell if there is a culture problem in your organization.
- Productized services and how to use them to differentiate.
Here are some actionable key takeaways for agency founders:
- Culture and core values generate growth through good work.
- Leaders need to practice transparency even in tough times.
- Find processes in your organization that facilitate better communication.
- Purpose gives employees a reason to come to work every day.
- Don’t be afraid to say no to business, narrowing down is essential if you verticalize.
The resources mentioned in this episode are:
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