The Dream Bigger Podcast Jaclyn Johnson, CEO and Founder of Create & Cultivate: On Successful Networking, Finding The Perfect Business Partner, Tips For Growing Your Community, and More
Mar 15, 2022
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Humble Beginnings of Create & Cultivate
- Jaclyn Johnson started Create & Cultivate from a small event at the Palm Springs Ace Hotel with 30 people.
- It grew annually and transitioned from a brand-building exercise into a successful full-scale conference business.
Landing Big Speakers Early
- Jaclyn secured high-profile speakers by leveraging personal connections and brand reputation.
- Early endorsements from celebrities like Jessica Alba and Chelsea Handler helped create buzz and trust.
Power of Horizontal Networking
- Networking horizontally with peers builds stronger, relevant relationships than networking vertically.
- Growing alongside people facing similar challenges reduces loneliness and boosts support.