Jaclyn Johnson, CEO and Founder of Create & Cultivate: On Successful Networking, Finding The Perfect Business Partner, Tips For Growing Your Community, and More
Mar 15, 2022
44:46
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Quick takeaways
Networking horizontally and creating authentic connections can lead to opportunities and growth.
Adapting to changing circumstances, diversifying revenue streams, and remaining agile is crucial for business success.
Deep dives
Creating a Community for Women
The podcast episode discusses the journey of creating and cultivating a community for ambitious women. The host shares stories from her own entrepreneurial journey and highlights the importance of providing resources, education, and valuable experiences to help women thrive in their personal and professional lives. By focusing on delivering value and building a supportive community, the podcast explores how networking horizontally and creating authentic connections can lead to opportunities and growth.
Pivoting to Digital during the Pandemic
The episode delves into the challenges faced by the podcast in 2020 due to the COVID-19 pandemic. With events being canceled, they had to quickly pivot to digital offerings to stay relevant and continue serving their audience. Despite facing initial setbacks, they successfully launched virtual conferences and a digital membership program, allowing them to connect with a wider global audience and provide valuable content and experiences. The podcast also highlights the importance of diversifying revenue streams, adapting to the changing landscape, and remaining agile in the face of adversity.
Transitioning to Venture Capital
The podcast episode reveals the host's transition into the world of venture capital with the launch of a new fund called New Money Ventures. The host discusses her passion for supporting and investing in female-founded and female-owned businesses, aiming to address the gender imbalance within the venture capital industry. By leveraging her extensive network and experience, the host aims to not only provide financial support but also mentorship and guidance to empower the next generation of entrepreneurs. The episode emphasizes the need for diverse representation and deal flow in the investment landscape.
Tips for Building Community and Productivity
In this segment, the podcast offers tips for building community without excessive marketing expenses. It emphasizes the importance of going niche, identifying a specific target audience, and providing value to foster organic growth and advocacy. Additionally, the episode shares productivity tips, such as effective note-taking, maintaining inbox zero, and prioritizing urgent tasks. The host highlights the significance of quick decision-making and the ability to differentiate between urgent and non-urgent items to optimize productivity.
On today’s episode I’m chatting with CEO and founder of Create & Cultivate, Jaclyn Johnson. Create & Cultivate is an online platform and offline conference that brings curious creatives, entrepreneurs, and CEOs together to spark conversations on all things business. Create & Cultivate is an empowering and educational space for women in business to seek and provide knowledge. Jaclyn shares the journey of Create & Cultivate's startup and how they grew to become one of the leading online conference platforms with line ups including Kim Kardashian, Jessica Simpson, Jessica Alba and so much more. We also spill the tea on successful networking, what to look for in a business partner, pivoting during the pandemic, what’s next for Jaclyn, and more. For my listeners who love to journal, don't forget to enter my giveaway for my journal worksheet, all you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com.
To get today’s hot tip Hot Mess Ice Roller From Skinny Confidential, click HERE.
To learn more about Create & Cultivate, click HERE.