In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathy—cognitive and affective—and how understanding them can transform relationships, client interactions, and even pricing strategies. Maria shares insights from her books, The Empathy Edge and The Empathy Dilemma, addressing misconceptions around empathy in business. We discuss how ego and insecurity can block empathy, the dangers of "empathy hijacking," and the balance between compassion and high performance. Whether you're a leader, entrepreneur, or creative professional, this episode is packed with practical strategies to integrate empathy into your work without burning out.

Timestamps:

(00:00) - Introduction to Maria Ross

(00:33) - Maria’s background in branding and empathy advocacy

(01:49) - Why empathy matters for small teams and solopreneurs

(02:14) - The business case for empathy in leadership

(07:13) - Why creatives struggle with empathy

(09:03) - The two types of empathy: cognitive vs. affective

(13:33) - Ego and insecurity as empathy blockers

(20:04) - The problem with "radical honesty" and weaponized empathy

(29:07) - How to respond empathetically without "hijacking" the conversation

(36:41) - The power of curiosity in empathy

(40:15) - Empathy in pricing: charging based on client impact

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