In this episode, co-hosts Brian Fox and Gordon Deng explore the unique challenges of measuring return on investment (ROI) within the Department of Defense. Drawing on research from the AIRC and Georgetown University, we discuss how ROI is calculated in a DOD context, how it differs from industry practices, and the barriers posed by fiscal constraints, budget programs, and acquisition processes. Tune in for insights on how the DOD can better manage and optimize its investments amidst these complexities.