The Food Programme

A Life Through Drink: Dave Broom

Jan 2, 2026
In a festive conversation, whisky writer Dave Broom shares his journey from a Glasgow upbringing to becoming a leading voice in the spirits world. He discusses how whisky connects to culture and landscape, and the rise of single malt from niche to mainstream. Dave recounts adventurous stories, critiques speculative buying, and emphasizes whisky as a joyful, communal experience. He highlights the impact of Japanese whisky on global interest and flashes insight into the future of whisky, advocating for accessibility and playful enjoyment.
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ANECDOTE

Whisky Found On A Road Trip

  • Dave Broom fell in love with whisky while tasting Talisker driving through rugged Scottish landscape.
  • The whisky's smoky, oily character matched the place and made him feel connected to his origins.
ANECDOTE

Smuggling Whisky For A Story

  • Dave recreated an 18th-century smuggling run with ponies, casks, and kilts as a magazine commission.
  • The stunt illustrated the romantic, risky history behind illicit Highland whisky trade.
INSIGHT

Single Malt Sold Through Flavour

  • Single malt's rise appealed because it promised unique flavours tied to a single distillery.
  • Talking about flavour, not jargon, helps people discover and enjoy whisky.
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