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Stephen Reed, a former professional football player and now a first-team coach, has announced the establishment of his own consultancy to assist players with leadership, confidence, and well-being. The focus of his consultancy is not only on players but also extends to coaching staff, who often face intense pressures and can be overlooked in terms of support. Reed plans to work with individual players as well as organizations like the Professional Footballers' Association (PFA) and the Premier League. He aims to provide mentorship and guidance while normalizing the challenges players and coaches face.