Tomorrow's Bites with Andrés and Sjacco He Made the First Alcohol-Free Beer in the UK And Now Reinvents Asian Snacks - With Steve D Sailopal Co-Founder Curry Smugglers #97
What do you do after creating the UK’s first alcohol-free beer?
If you’re Steve, you take your creativity, your culture, and a few family recipes, and you turn them into the world’s first Asian snacks sold in beer cans.
In this episode of Tomorrow’s Bites, we sit down with Steve, co-founder of Curry Smugglers, to explore his journey from the fashion industry to brewing and now to reinventing an entire snack category. From branding born out of a customs joke to packaging inspired by sustainability and nostalgia, this is a story about turning memories into movements.
We unpack:
- How Steve created the UK’s first alcohol-free beer when no one believed in it.
- The moment his wife and daughter sparked the idea for Curry Smugglers.
- Why the snack industry needs a design revolution and how this should look like.
- The link between fast fashion and snacks, and what both can learn from each other.
- The business lessons from creating UK's first alcohol-free beer.
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😊 The Guest: Steve D Sailopal
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