Noosa-based Carl Hartmann started cooking up entrepreneurial business ideas while at university in Queensland. His most recent startup, with his uni mate and co-founder Mark Livings, took shape first in the UK, and then exploded on the scene back home in Australia in mid 2019. The pair created Lyre’s Spirit Co, a brand and product line of alcohol-free spirits, like gin, bourbon, even tequila. They claim years of research & tinkering on their “liquids” gave them an edge – quality products that so closely mimic the original spirit but without the alcohol, so no hangover. Now Lyre’s Spirits are available in 75 countries around the world.
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