#97. VP of Marketing Garrett Denney on broadcast media, presentation soft skills and SKOs

Having started a career in broadcast journalism, VP of Marketing Garrett Denney knows how to communicate effectively. 

When we met Garrett as the MC for a Product Marketing Alliance event in New York, we knew he was a natural presenter.  

So when he shifted into the tech and marketing world, what skills did he take with him? 

Through his role as a Product Marketing Manager and now VP of Marketing at Crayon, Garrett shares the lessons he’s learned, the importance of leaning into presentation soft skills and how to get ready for SKO season.  

This is an episode for: Product Marketers, broadcast media nerds and Bon Iver fans.

What's in the Spice Cabinet?

Keep up with Garrett on LinkedIn 

Reading reccos? 

• April Dunford’s Sales Pitch: How to craft a story to stand out and win
• Patrick Lencioni - Four Obsessions of an Extraordinary Exec

What’s the ‘Hype Cycle’? 

• Gartner gets into it here
• AI specific example

Garrett’s walkout song?

• Anything Lord Huron OR
• This midwestern guy loves Bon Iver so “Skinny Love”