30 Minutes to President's Club | No-Nonsense Sales Hall of Fame: Shelby Ferson
4 snips
Oct 14, 2024 Shelby Ferson, a Named Account Manager at Databricks, brings her expertise in technical sales to the conversation. She shares practical tactics for navigating complex sales processes, emphasizing the creation of a supportive internal team to streamline efforts. Shelby highlights the importance of understanding a buyer's decision-making criteria, under-promising to maintain credibility, and enhancing relationships in remote settings. She also discusses strategies for effective prospecting, personalizing outreach, and utilizing emotional intelligence across different sales cultures.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Actionable Tactics for Effective Prospecting and Forecasting
01:48 • 2min
Building Relationships in Remote Work
03:31 • 7min
Mastering Discovery Calls and Sales Strategies
10:57 • 3min
Mastering Technical Sales
14:00 • 10min
Enhancing Sales Techniques through Trust and Adaptability
23:42 • 4min
Sales Strategies Across Regions
27:46 • 5min
Networking and Sales Tactics for the New Year
32:24 • 2min