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Perplexity Sued by Amazon, Pays $400M to Power Snapchat

Nov 15, 2025
Perplexity shakes up the AI scene with a $400 million deal to integrate its services into Snapchat, boosting user engagement. The podcast dives into Amazon's legal clash with Perplexity over its shopping agent, revealing how Amazon aims to control the interaction with bots. The hosts debate whether Amazon's actions are just competitive maneuvers, raising concerns about potential stifling of innovation in AI-driven shopping. An intriguing exploration of the balance between innovation and corporate control unfolds!
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INSIGHT

Perplexity's $400M Snap Distribution Bet

  • Perplexity paid Snap $400 million to integrate into Snapchat's chat, gaining massive distribution.
  • The deal exposes Perplexity's model to millions of Snapchat users and accelerates agent reach.
ANECDOTE

Using Comet And Atlas To Shop For Shoes

  • Jaeden describes using Perplexity's Comet/Atlas browsers to delegate shopping tasks like finding and ordering shoes.
  • He explains the agent can search, add to cart, and potentially complete purchases when logged in for convenience.
INSIGHT

Amazon's Push To Control Shopping Agents

  • Amazon sent a cease-and-desist asking Perplexity to identify Comet as a bot or remove Amazon access.
  • The move signals platform owners will control how agentic browsers interact with their services.
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