On this episode of #ThePlaybook, Joe Preston, President & CEO of New Balance, shares his thoughts on:
- [2:07] - How introducing the first $100 running shoe helped to put New Balance on the map
- [4:35] - The adaptations that New Balance made due to the pandemic and why they now “control their own destiny”
- [6:39] - How big brands can use data and analytics in order to better understand their customer.
- [9:37] - Why encouraging your team to take an entrepreneurial approach will help to unlock their potential
The Playbook With David Meltzer