

Upasna Gautam: The Product Manager's Guide to AI in News
Dec 27, 2024
Upasna Gautam, Senior Platform Product Manager at CNN and Chair of the Board of Directors at the News Product Alliance, dives into the transformative role of AI in journalism. She introduces her three-question framework for AI integration and shares insights from building CNN's Stellar platform. Key highlights include empowering editorial teams, fostering collaboration to build trust, and practical strategies for AI implementation in resource-constrained newsrooms. Gautam also discusses evolving content management systems and the critical balance between technology and journalistic integrity.
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CNN's Stellar Platform Migration
- Upasna Gautam oversaw CNN's transition to the Stellar platform, a significant career milestone.
- The migration involved extensive training and onboarding for diverse editorial teams, ensuring a smooth transition.
AI Implementation Framework
- Focus on deeply understanding user pain points before considering AI solutions.
- Evaluate AI's strengths, trade-offs, and potential impact on trust and identify key metrics for success.
Building Trust with Editorial Teams
- Position AI as an enabler, not a replacement, highlighting how it empowers journalists for higher-value work.
- Build trust and transparency by involving editorial teams early in the design process and quantifying AI's benefits.