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Newsroom Robots
Upasna Gautam: The Product Manager's Guide to AI in News
Dec 27, 2024
Upasna Gautam, Senior Platform Product Manager at CNN and Chair of the Board of Directors at the News Product Alliance, dives into the transformative role of AI in journalism. She introduces her three-question framework for AI integration and shares insights from building CNN's Stellar platform. Key highlights include empowering editorial teams, fostering collaboration to build trust, and practical strategies for AI implementation in resource-constrained newsrooms. Gautam also discusses evolving content management systems and the critical balance between technology and journalistic integrity.
40:00
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Quick takeaways
- Upasna Gautam emphasizes the importance of a structured framework for AI integration in newsrooms to enhance workflow efficiency.
- Collaboration between product managers and editorial teams is crucial for building trust and ensuring successful AI adoption in journalism.
Deep dives
AI's Role in Journalism
AI has significant potential to enhance the journalism workflow by automating mundane and repetitive tasks, ultimately allowing journalists to focus on more creative and strategic aspects of their work. By utilizing AI-powered tools for processes such as content tagging, transcription, and translation, newsrooms can streamline publishing workflows and improve overall efficiency. Furthermore, the integration of data into these workflows provides journalists with real-time insights, helping them make informed decisions on story performance and audience engagement. Emphasizing the importance of a solid technological foundation, such as the Stellar platform developed at CNN, lays the groundwork for scalable AI solutions.
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