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Ente wants to take on Google Photos with its privacy-first photo storage service

Apr 2, 2025
A new challenger emerges in the photo storage arena, aiming to give Google Photos a run for its money. The conversation centers on a privacy-first solution that offers end-to-end encryption for user images. With growing demand for secure services, this startup's unique approach emphasizes protecting personal data. Listeners will find intriguing insights into the development and potential impact of this service on the photo storage landscape.
04:04

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Quick takeaways

  • Ent offers a privacy-focused, encrypted photo storage service that processes data locally, ensuring user control and security.
  • Founder Vishnu Mohandas prioritizes user privacy and independence from venture capital, fostering a strong community-driven approach to service development.

Deep dives

Innovative Privacy-Focused Photo Backup Service

Ent offers an end-to-end encrypted photo storage solution that prioritizes user privacy while allowing for easy access across devices. Unlike many popular services that utilize user data for advertisements, Ent ensures that all processing of user photos occurs locally on devices, with only the encrypted data being synchronized across platforms. This approach not only protects user data but also enables features like face and location identification without compromising privacy. With a strong user base of over 150,000 customers and 165 million stored photos, Ent aims to provide a competitive alternative to mainstream options like Google Photos by emphasizing security and user control.

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