KERA's Think The surprising reason people name their cars
Dec 5, 2025
Justin Gregg, a senior research associate with the Dolphin Communication Project and author of "Humanish," delves into the fascinating world of anthropomorphism. He explains how we project human traits onto animals and objects, influenced by factors like cuteness and movement. Justin discusses the emotional benefits of anthropomorphizing, such as fostering connections and enhancing care for pets. He also highlights the risks of dehumanization and warns about misinterpreting animal behaviors. Join him as he explores the whimsical reasons behind why we name our cars!
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Neuticles Reveal Owner Projection
- Justin Gregg tells the story of Greg Miller inventing "neuticles"—prosthetic testicles for neutered dogs.
- Veterinarians doubt dogs care, but owners bought hundreds of thousands anyway, illustrating projection onto pets.
Anthropomorphism Defined Broadly
- Anthropomorphism means treating non-humans the same way you treat humans, including objects and animals.
- People often know printers or cars lack minds but still speak to them as a social game, Justin Gregg explains.
Three Triggers For Humanizing
- Eyes, human-like movement, and language are the main triggers that make us attribute mind to things.
- These cues push our brains to assume intention and agency in animals, objects, and machines.
