Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode of The Agency Hour, Troy Dean chats with Stephen Schneider, co-founder and CEO of Trio SEO, about the future of SEO in the age of AI. They discuss whether AI will completely take over SEO or if human expertise will still play a crucial role. They also explore who we're really optimizing for in today's search landscape, the importance of relevant search volume, and practical steps to integrate SEO into your agency's offerings.
If you're an agency owner wondering about the role of AI in SEO, how to prove the value of SEO to clients, or how to build a successful SEO service offering, this episode is a must-listen.
What You’ll Discover in This Episode
- The future of SEO in the age of AI.
- The importance of relevant search volume and high-intent keywords.
- Practical steps to integrate SEO into your agency's offerings.
- How to prove and communicate the value of SEO to clients.
- Strategies for dealing with clients whose sales teams aren't utilizing leads effectively.
Chapters
00:00 - Introduction to Stephen Schneider and Trio SEO
02:59 - The Genesis of Trio SEO and Identifying a Market Gap
04:34 - The Impact of AI on SEO and the Human Element
06:18 - The Evolution of Search and Optimizing for LLMs
08:27 - The Importance of Authoritative Content and Credibility
12:43 - The Future of Search and User Experience
14:36 - Identifying Clients Who Are Not a Good Fit for Content Strategy
16:32 - Proving the Value of SEO and Retaining Clients
21:08 - Addressing Sales Team Inefficiency and Lead Utilization
24:34 - Strategies for Businesses with Low or No Search Volume Keywords
28:53 - Key Considerations for Adding SEO to Your Agency Offering
31:11 - Building an Effective SEO Team and White Labeling Services
35:36 - Staying Up-to-Date with SEO Trends and Best Practices
39:06 - Stephen's Content Strategy on LinkedIn
40:31 - Stephen's Biggest Frustration and Excitement
44:16 - Outro and Next Week's Guest
Handy Links
Trio SEO: https://trioseo.com/
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
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