Ep5. Custom Synths Are Here: Discover Use Cases for Your Digital Likeness and Content Creation Efficiencies with A.I. from Jon Tota

May 25, 2023

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Have you ever wished you had a duplicate version of yourself? If the answer is yes, this episode with Jon Tota is for you!

Jon has spent his 25-year career at the forefront of all aspects of online digital media, including what we’ll be discussing on today’s episode which are photo realistic digital replicas of people using A.I. These are also known as digital doubles or twins, synthetic avatars, and people’s digital likeness.

Jon started as a screenwriter in the early 90’s and then went on to design computer networks and trading systems for Wall Street ﬁrms. Jon co-founded Edulence in 2002 and launched Knowledgelink as one of the first video training platforms in 2004. Edulence was acquired in 2020 by ELB Learning to make Knowledgelink the Learning Management System for one of the most trusted brands in the Learning & Development space.

Fast forward to today, Jon creates immersive audio and learning content at Syntax + Motion which produces online courses, interactive video series, and podcast shows.

He’s also at the forefront of A.I. synthetic media as CEO of Render. Render provides Digital Likeness solutions for personal brand businesses, thought leaders, influencers, and business leaders who want to leverage their synthetic, A.I.-powered Likeness to communicate more effectively online and create audio and video content from anywhere without going on camera.

As a sponsor of this podcast, Render is going to be creating a digital replica of my image and likeness, and an accurate clone of my voice so I’ll be able to create hyper-realistic avatar content with ease later this summer and I couldn’t be more excited about it!

We’ll also be bringing a content capture event to Cincinnati in October so sign up for our free newsletter at CreativitySquared.com to not miss out on any of the fun!

In today’s conversation with Jon, you’ll discover what digital doubles are, their application use cases in our 2D world, the ethics around them, the power of prompting from a developer’s perspective, how ChatGPT can help writers, how A.I. can break down barriers of entry for people to pursue new creative outlets, and why Jon always starts with a script. Enjoy!

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