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Tue. 10/03 – Time To Pay For Social Media?

Oct 3, 2023
Snapchat leads the way in social media subscription plans. Meta and TikTok also explore ad-free paid options. FREC aims to democratize investing with AI. Microsoft CEO criticizes Google's dominance. FCC issues space junk fine to Dish Network. Instagram tries to revive interest in Threads.
16:29

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Quick takeaways

  • Meta (formerly Facebook) is considering charging European users a subscription fee for ad-free versions of Facebook and Instagram, navigating EU rules that require user consent for personalized ads.
  • TikTok is testing an ad-free subscription plan in a market outside the US as part of its strategy to explore alternative revenue streams beyond advertising.

Deep dives

Meta proposes subscription plans for European users

Meta (formerly Facebook) has pitched a plan to the European Union to charge European users a subscription fee to use Facebook and Instagram without ads. The proposal aims to navigate EU rules that require user consent for personalized ads. European users would have the option to continue accessing the services with personalized ads or to pay roughly 10 euros per month for ad-free versions. The proposed pricing includes commissions charged by Apple and Google's app stores for in-app payments. The plan is a major shift for Meta, as CEO Mark Zuckerberg has previously insisted on keeping core services free and supported by advertising.

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