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Ready For Launch: How To Build A Startup
045 - PR For Startups: Everything You Wanted To Know About Hiring A PR Firm, with Brigitte Kaps, Founder of Rent a PR
Jul 19, 2023
54:45
Welcome to Ready For Launch, the show where Ian Black talks to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Brigitte Kaps CEO & Founder of Rent a PR, a company that offers Public Relations & Communications Advisory on demand.
Among many things, we discuss:
- Brigitte’s finance background before starting her company
- Seeking out inspiration from Silicon Valley: the mindset difference of the USA
- The main components of PR: Paid and unpaid media
- How to create a good PR briefing
- PR for different stages of a company: Startups to mid-cap
- Misconceptions about PR
- Choosing a PR agency: What kind of coverage do you need?
- The cost of PR: from on demand to retainers
- Crisis management for businesses
- And much more!
So sit back and enjoy the show
https://www.linkedin.com/in/brigitte-kaps-6912985/
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