SMACK Hospitality Deborah Rothe – Messe Berlin | ITB 2023 and the exhibition business
After 3 years of absence, the ITB Berlin, the world’s largest exhibition event for the hospitality industry, will be back in full throttle this year. We know you are as excited as we are, so here is a little personal service for you from us.
Deborah Rothe, the Exhibition Director of the ITB Berlin, joined us on the podcast and we asked her what to expect from ITB Berlin 2023 and how it will differ from the last live ITB Berlin event back in 2019. Deborah told us about her career path to becoming the new exhibition director just weeks prior to this year’s event and the most memorable exhibitor stand from the years she has been involved with the ITB. Needless to say we asked her about the infamous afterparties that take place throughout the city during the week of ITB and Deborah shared the craziest moment of her career in working on exhibitions related to the ITB with us.
Enjoy the show.