#238: Take a Stand for the Brand: Why Brand Consistency Matters – Mayuri Assudani

[26:35] While most organizations recognize the importance of brand consistency and uniformity, getting everyone on board to follow brand guidelines can sometimes be a challenge. Today we speak with Distinguished Toastmaster Mayuri Assudani who single-handedly took a stand for the brand, cascading brand awareness through her entire district—including through a live competition, no less.