Confessions of a Creative Director What a 29 year old Creative Director knows better than a 49 year old Creative Director - with CD Emily Kurek
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Jun 4, 2025 In this engaging conversation, Emily Kurek, a Creative Director at Ammunition and educator at Miami Ad School, shares her insights on the unique strengths younger creatives bring to the table. She recounts her experience facing skepticism at a young age and emphasizes the importance of fresh perspectives in an evolving industry. They discuss the challenges of navigating internet culture, the value of fearlessness in creativity, and how collaboration is redefined across generations. Emily champions a 'fail fast' mentality, advocating for innovation and mutual learning.
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Young CDs Have No Laurels
- Younger creative directors lack laurels and have a chip on their shoulder to prove themselves.
- This urgency drives constant reinvention and openness to change without ego.
Understanding Internet Funny
- "Internet funny" balances on a razor-thin line between cringe and humor.
- Growing up with flash sites, memes, and YouTube makes younger creatives instinctively grasp this style.
Involve Juniors Early
- Include juniors and interns early on to capture fresh and funny insights.
- Diversify voices regardless of hierarchy to enhance and diversify creative ideas.