Ep. 364 | Building a Global Content Machine

In this episode of Sunny Side Up our guest is Megan Morreale. Megan discusses how contextual targeting capabilities have helped her work with clients in different regions and languages, and how trial error was necessary to perfect the localization process and how she learned about taking into account how global differences necessitate a different timeline for campaigns, as well as localization of content to make it culturally relevant.

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