Bloomberg Talks Ford CEO Jim Farley Talks EV Business Overhaul & Extended-Range Hybrid Vehicles
Dec 16, 2025
In this conversation, Jim Farley, CEO of Ford Motor Company, shares insights on the company's pivotal shift from an all-electric focus to hybrid models driven by customer demand. He explains how the decision to cut losses and reallocate assets aims at improving profitability. Farley discusses their commitment to U.S. manufacturing and the importance of controlling intellectual property. He also touches on the ambitious $19.5 billion charge, strategic plans for energy storage, and preparation to compete against Chinese automakers.
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Customer Demand Drove The Pivot
- Ford shifted strategy because customers moved to hybrids and affordable EVs rapidly.
- Jim Farley says Ford will target 50% electric with a mix of hybrids, E-Revs and BEVs.
Redirect Capital To Profitable Moves
- Convert underperforming EV projects into more profitable vehicle investments like affordable pickups and vans.
- Also enter energy storage by repurposing battery plants to serve utility and data center customers.
Localize Manufacturing To Protect IP
- Ford will license technology but keep plants, jobs and IP control in the U.S. to compete with Chinese imports.
- Farley frames local manufacturing as the best way to protect IP and create American jobs.