How Zara Wong Built the #1 Style Substack & Redefined Fashion Journalism

In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.

We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.

Zara shares insights on:

• The transition from legacy fashion media to digital-first storytelling
• How Screenshot List became the go-to Substack for stylish, informed women
• The power of niche content and why authenticity wins in brand collaborations
• The shifting role of editors, curators, and consultants in today’s fashion landscape
• How brands can cut through the noise with clear messaging and strategy

If you’re curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.

🎧 Listen now and subscribe to Process for more deep dives into creative careers.

Zara's fav's to check out!

• Estelle Manor
• Martha Stewart Documentary
• Substack: PS by Plum Sykes
• Substack: As Seen On
• Substack: Diana Cohen
• Brand: Summer Fridays
• Brand: J Crew
• Brand: Sporty and Rich
• Interior designer she loves: Beebe
• Friend and industry peer: Emily Algar

Find Screenshot this on Substack here.

Find Zara Wong on Instagram here.

Find us at Process on Instagram here.

Find your host, Arielle on Instagram here.

Find her new business Remy on Instagram here.

See you next Sunday! x

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