Sales Strategy & Enablement by Revenue.io

1084: Remote Work Productivity in Asynchronous Companies, with Liam Martin

Aug 16, 2022

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Liam Martin is the Co-Founder of Time Doctor and Running Remote, and the author of Running Remote. Increasing productivity has always been one of the goals in sales. However, it is the metrics to measure productivity which has been changing with the move to hybrid and remote work.

Liam shares how asynchronous companies, which have adopted an “unmanagement” style, maintain productivity with less management within a digital environment. He also comments on the role of management as not merely a means of reporting up, but as the ideal role for coaching and development on the ground.

HIGHLIGHTS

Time Doctor tracks sellers' specific actions to aid productivity
AI helps predict seller retention in companies
Remote work and productivity of asynchronous organizations
Management is not just reporting up but coaching for development
Collaboration and autonomy in asynchronous organizations

QUOTES

Time Doctor tracks more than just time Liam: "If you can pull in a quantifiable, longitudinal metric, so the amount of demos that you've done, the amount of closes that you have, the amount of tickets that you've closed, the amount of Jira tickets that you've put together, these are all examples of API integrations that we have inside of the app, then we can measure against that output and be able to figure out who's doing this better."

Asynchronous organizations are more productive working remotely Liam: "These organizations which I'm calling asynchronous companies, which is a concept which is the ability to be able to manage people without simultaneously interacting with them, I discovered that their managerial layer is about 50% thinner than their on-premise counterparts. So there are more people doing work in asynchronous organizations than there are people managing people doing work in asynchronous organizations."

The nature of collaboration is different in asynchronous organizations Liam: "The only tickets that stay up there are the EQ issues or the soft issues. Generally, they are, Andy's got a problem with Liam and we need to be able to solve it, because Andy feels like Liam is pushing in on his departmental requirements or what he's responsible for and Liam doesn't agree and we need to be able to work that out. So those human components is what the vast majority of our synchronous time is reserved for."

Find out more about Liam and get his book in the links below:

LinkedIn: https://www.linkedin.com/in/liammcivormartin/
Time Doctor Website: https://www.timedoctor.com/
Running Remote Book Website: https://www.runningremotebook.com/