The loudest megaphone: how Trump mastered our new attention age

Published in 1949, '1984' is a cautionary tale by George Orwell that explores the dangers of totalitarianism. The novel is set in a dystopian future where the world is divided into three super-states, with the protagonist Winston Smith living in Oceania, ruled by the mysterious and omnipotent leader Big Brother. Winston works at the Ministry of Truth, where he rewrites historical records to conform to the Party's ever-changing narrative. He begins an illicit love affair with Julia and starts to rebel against the Party, but they are eventually caught and subjected to brutal torture and indoctrination. The novel highlights themes of government surveillance, manipulation of language and history, and the suppression of individual freedom and independent thought.

Written in 1931 and published in 1932, 'Brave New World' is a dystopian novel set in a futuristic World State where humans are bred in vitro and predestined into a rigid social hierarchy. The novel explores themes of technological advancement, social conditioning, and the loss of individuality and freedom. The story revolves around characters such as Bernard Marx, an Alpha who questions the society, Mustapha Mond, the World Controller, and John, a 'Savage' from a reservation who introduces elements of emotion and individuality into the highly controlled World State. The novel critiques the optimism of technological progress and its potential to create a society that values stability and happiness over humanity and freedom[2][4][5].

In this book, Neil Postman argues that the contemporary world is more akin to Aldous Huxley's 'Brave New World' than George Orwell's '1984'. Postman contends that television's emphasis on entertainment has led to a decline in rational discourse and the trivialization of politics, education, and religion. He contrasts the print-based culture of the 19th century with the televisual culture of the 20th century, highlighting how the medium of television inherently promotes incoherence and triviality, turning serious information into a form of entertainment.

In The Sirens' Call, Chris Hayes delves into the impact of the attention economy on our lives, politics, and society. He argues that the constant assault from attention-seeking technologies and media has fundamentally altered our ability to focus and has significant implications for our mental health, social structures, and political landscape. Hayes draws on a wide range of sources, including philosophers, media theorists, and psychologists, to provide a holistic framework for understanding and reclaiming control over our attention in a world dominated by 'attentional warlordism'[1][3][4].