The loudest megaphone: how Trump mastered our new attention age
Feb 17, 2025
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Exploring the transformation of communication, the discussion critiques the outdated models of public engagement in today's attention-driven world. It delves into how political figures prioritize spectacle over substance, reshaping public discourse. The chaos of media interactions is contrasted with the need for meaningful dialogue. Challenges in political journalism are highlighted, particularly in relation to specific conflicts. Ultimately, the conversation emphasizes the struggle for attention and the essential role of independent journalism in this landscape.
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Quick takeaways
The evolution of public discourse emphasizes attention over substance, with sensationalism now dominating political communication and undermining meaningful debate.
Donald Trump's political strategies exemplify the prioritization of spectacle in media narratives, significantly altering how engagement and public attention shape political discourse.
Deep dives
The Shift from Attention to Persuasion
The dynamics of public discourse have evolved, with attention now being viewed as the primary objective rather than a tool for persuasion. This shift undermines traditional communication models where attention served as a means to effectively present arguments and evidence. In the current landscape, gaining attention has become so paramount that it overshadows meaningful debate and discourse. The overwhelming focus on capturing attention leads to a culture where sensationalism frequently prevails over rational discussion.
Historical Context of Attention in Communication
The evolution of media forms has played a crucial role in shaping public engagement. The transition from print to television marked a significant change in how information is conveyed, leading to a preference for imagery and entertainment over substantive dialogue. Neil Postman's insights in 'Amusing Ourselves to Death' recognized this profound transformation, noting that the U.S. shifted from a culture of intellectual engagement to one dominated by superficial entertainment. As a result, a landscape emerged where political communication became more about spectacle than substance.
Donald Trump's Attention Strategy
Donald Trump epitomizes the exploitation of attention-driven politics, using tactics that prioritize spectacle over traditional political discourse. His ability to dominate media narratives, regardless of the nature of attention—positive or negative—has redefined engagement strategies in contemporary politics. For instance, his controversial remarks during the 2016 election about immigration consistently drew significant media coverage, shifting the focus of debate onto himself rather than his opponents’ policies. This approach highlights a broader trend in which garnering attention takes precedence over persuasion, affecting the public's political engagement.
The Consequences of Attention Economics
The prioritization of attention has tangible effects on policy-making and societal values, as issues that attract media coverage receive disproportionate concern. The disparity in media attention was starkly illustrated when the tragic loss of the Titan submersible garnered extensive resources for rescue operations, while numerous migrant casualties in the Mediterranean went largely unnoticed. This imbalance exemplifies a troubling reality where the perceived value of lives and stories is dictated by their ability to capture public attention. Ultimately, this trend risks sidelining crucial issues, such as climate change, that lack the immediate spectacle to demand attention.
The old model of political debate is over, and spectacle beats argument every time. How did we get here? By Chris Hayes. Read by Adam Sims. Help support our independent journalism at theguardian.com/longreadpod
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