COMPETITIVE ADVANTAGE: MORE THAN JUST TECHNOLOGY

A BETTER PEACE welcomes Gail Fisher and Joel Hillison into the studio to examine the DoD's approach towards gaining and sustaining the competitive advantage over adversaries across the spectrum of competition. The DoD has no specific doctrine regarding this topic and all too often the response to the challenge falls to the acquisition community in the form of newer cutting edge technology. Fisher argues that while technology is a piece of the puzzle, the larger picture requires so much more. At any given time the DoD can be engaged with a competitor, an adversary, anywhere from cooperation through competition and into armed conflict. Download COL Fisher's paper Colonel Gail Fisher is a graduate of the U.S. Army War College and currently serves on the Joint Staff in the Strategic Plans and Policy Directorate. Joel Hillison is Professor of National Security Studies at the U.S. Army War College. Buck Haberichter is the Managing Editor of the WAR ROOM. The views expressed in this presentation are those of the speakers and do not necessarily reflect those of the U.S. Army War College, U.S. Army, or Department of Defense. Photo Description: An F-35A Lightning II pilot turns his aircraft along the yellow taxi line on the 33rd Fighter Wing flightline at Eglin Air Force Base, Fla. U.S. Air Force photo/Samuel King Jr. Photo Credit:  U.S. Air Force photo/Samuel King Jr.