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Dr. Gad Saad is Professor of Marketing at Concordia University, holder of the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption. He’s the founder of the field of Darwinian Consumption. He was an Associate Editor of Evolutionary Psychology (2012-2015) and of Customer Needs and Solutions (2014- ). He’s been the recipient of several awards, and he’s also a prolific writer, a popular blogger for Psychology Today, and the author of three books, including The Evolutionary Bases of Consumption.

In this episode, we start off by talking about some of the main subjects covered by Dr. Saad’s work. First, I ask him to tell us why he decided to apply evolutionary theory to consumer behavior. We then move on to talk about cultural artifacts as fossils of the human mind, the four great cognitive pillars of consumer behavior, and why some people have addictive behaviors. After I ask him if he has sold his soul to the capitalist devil, we talk about the many ways intellectual terrorists try to butcher evolutionary psychology, the entire field of Psychology, and even science itself as an intellectual enterprise.

Time Links:

02:09 How Dr. Saad decided to apply evolutionary theory to consumer behavior

10:45 Cultural products as fossils of the human mind

14:17 The four great modules of consumer behavior

29:35 Addictive behaviors

34:02 Has Dr. Saad sold his soul to the capitalist devil?

38:09 Behavior is the result of evolution

43:53 Not understanding the process of natural selection

47:01 About intellectual terrorists

58:12 Nomological networks of cumulative evidence

1:11:19 Consilience

1:15:21 A SJW story from Portugal

1:22:12 Why Psychology is a science

1:31:48 About “The Parasitic Mind”

1:33:01 Final message from Dr. Saad

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Follow Dr. Saad’s work:

Faculty page: https://tinyurl.com/y6ukk2ol

Books: https://tinyurl.com/ya7ydo9r

Twitter handle: @GadSaad

Facebook page: facebook.com/Dr.Gad.Saad

YouTube channel: https://www.youtube.com/channel/UCLH7qUqM0PLieCVaHA7RegA

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A HUGE THANK YOU TO MY PATRONS: KARIN LIETZCKE, ANN BLANCHETTE, JUNOS, SCIMED, PER HELGE HAAKSTD LARSEN, LAU GUERREIRO, RUI BELEZA, MIGUEL ESTRADA, ANTÓNIO CUNHA, CHANTEL GELINAS, JIM FRANK, JERRY MULLER, FRANCIS FORD, AND HANS FREDRIK SUNDE!

I also leave you with the link to a recent montage video I did with the interviews I have released until the end of June 2018:

https://youtu.be/efdb18WdZUo

And check out my playlists on:

PSYCHOLOGY: https://tinyurl.com/ybalf8km

PHILOSOPHY: https://tinyurl.com/yb6a7d3p

ANTHROPOLOGY: https://tinyurl.com/y8b42r7g

2.29 - Low Men In Yellow Coats (Part 3)