Gamified Marketing: Entrepreneur Ashley Stanford on How to Transform Customers into Influencers

Ashley Stanford is the CEO and Founder of Ice Cream Social, a gamification platform that converts customers into a influencers. She’s a digital marketing consultant with more than 15 years of experience specializing in building strategic marketing plans, mapping strategy execution, and tactics that optimize conversions and referrals.  She is also the EVP of Client Strategy at TicketSocket, where she originally “intrapreneured” Ice Cream Social.

🔑Key Takeaways🔑

🎮❤️ Reward Your Customers: How incorporating gamification tactics and innovative referral systems boosts customer engagement and referrals by transforming customers into brand influencers through incentives. 

💡 📣 Influencer Marketing Mistakes: Learn how some efforts to turn customers into influential endorsement machines can backfire, and how get the best results.

💸 📈 Cost-Efficient Marketing Alternatives: Learn how Ice Cream Social offers cost-effective alternatives to traditional advertising by leveraging word-of-mouth and reducing customer acquisition costs. 

📊 📱Navigating Data and Measurement: Marketing without measurement is like sailing without a compass. Learn strategies for tracking influencer marketing success, and best practices for using promo codes, unique URLs, and affiliate links to gauge impact. 

🎯 🚀 Tackling Marketing Challenges: How to overcome marketing overwhelm, understand your target market and integrate smart, cost-effective marketing strategies. 

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More about Ashley at Ice Cream Social