I just walked out of a private tour at Singer Vehicle Design, the crew that turns classic Porsches into seven-figure better-than-new works of art, and it sparked a masterclass in business you can apply today. In this episode, I break down how quality over quantity scales faster than you think, and the simple positioning move that lets you charge more while doing less volume. You'll hear how proximity and relationships opened the factory doors, what Singer's bespoke obsession teaches about customer experience, and the reputation play that keeps demand compounding year after year. If you want your brand talked about the way collectors talk about a Singer, press play and steal the principles.

HIGHLIGHTS

Learn what creates high demand and a growing waitlist for your business.
The strategy to increase profits by focusing on quality over quantity.
One thing that creates premium pricing power.
How to protect and grow your reputation as your most valuable asset.
Position your business to attract customers who gladly pay more.

RESOURCES

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NICK KYPREOS on the Toronto Maple Leafs