Profitable Mindset #276: Your 2026 Farm Marketing Business Plan - Part 2: How to Set Sales Goals That Actually Work
FREE Master Class:
The Farm Marketing Fix
Are you farming without a clear sales goal? In this episode, Charlotte Smith—farm marketing expert and business coach who works with 300+ farmers annually through her Farm Marketing Mastery program—reveals why having a specific revenue target is the difference between a thriving farm and one that struggles to survive.
Charlotte walks through her proven goal-setting framework, explaining how to choose your gross sales projection even if you're brand new to farming or unsure what you'll sell. She shares real client success stories, including a farmer who made $100,000 in beef sales in one week and another who generated $2,000 before breakfast from a single email.
You'll learn Charlotte's counterintuitive approach to goals: if you don't hit your target, don't lower it—extend the timeline instead. She explains why goal-setting is really about personal transformation and developing the marketing, mindset, and time management skills needed to reach any revenue number.
The episode also covers a critical business planning exercise: evaluating what worked and what didn't work on your farm last year. Charlotte shares her own experience letting go of a successful farm camp program and teaches you how to distinguish between ventures worth refining versus those ready to release.
Whether your goal is $10,000 or $10 million, this episode gives you the exact planning process Charlotte's clients use to build profitable farms across the country.
Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.
Resources & Links Mentioned Training & Programs- Farm Marketing Fix (Free January 2026 Training): https://charlottemsmith.com/masterclass
- Farm Marketing Mastery: https://charlottemsmith.com/mastery
- Five-Day Launch: Sales strategy taught within Farm Marketing Mastery
- Choose a specific gross sales number – Any goal is better than no goal; leaving revenue "up to chance" dramatically increases the likelihood of going out of business.
- Work backwards from your goal – Break annual targets into quarterly, monthly, weekly, and daily actions.
- Don't lower goals; extend timelines – If you don't hit $100K in 12 months but reach $65K, keep the $100K goal and extend to 15-18 months.
- Goal-setting transforms you – The real value is developing skills in marketing, boundary-setting, decision-making, and time management.
- Evaluate what worked AND what you still want to do – Something can be successful and still be worth letting go (like Charlotte's farm camp).
- Write it down by hand – Physical planning exercises significantly increase follow-through compared to just thinking about goals.