The New York Times' Transition to a Digital Subscription Model

One of the critical moments in the history of The New York Times was the decision to implement a paywall in 2010. This move was seen as crucial for the paper's survival and financial stability amidst declining print revenues. There was initially resistance to the idea of charging for online content, with an argument that information should be freely available. However, the executive leadership, including the publisher, believed that the paper needed to find a way to generate revenue. The paywall was ultimately successful, with The Times achieving a significant number of paid subscribers, which has continued to grow.