8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs 336. Monetizing a Local Newsletter: How Ryan Sneddon Generates $200k+ Per Year
Jul 29, 2024
Ryan Sneddon, creator of the Naptown Scoop, shares his journey of building a successful local newsletter in Annapolis, Maryland. He discusses innovative marketing strategies, from Facebook ads to organic growth through community engagement. Ryan reveals how he monetizes the newsletter, generating over $200,000 annually through advertising and referral programs. He emphasizes the importance of personal relationships with clients and offers insights on overcoming operational challenges, all while inspiring aspiring newsletter entrepreneurs.
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Local Newsletter Success
- Ryan Sneddon's Naptown Scoop, a local newsletter in Annapolis, Maryland, generates over $200,000 annually.
- The newsletter acts as the local news source, covering relevant stories, events, and businesses.
Inspiration and Launch
- Ryan's inspiration came from The Hustle newsletter and 6 a.m. City, a local newsletter model.
- He saw a gap in local news coverage in Annapolis and launched Naptown Scoop.
Subscriber Growth Tip
- Use Facebook Ads to gain initial subscribers; it's a cost-effective way to target a local audience.
- Be willing to invest a small budget to test and weed out those not committed to the work involved.