Frequent Miler on the Air How Frequent Miler makes money | Coffee Break Ep83 | 12-23-25
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Dec 23, 2025 Discover the intriguing ways a website focused on miles and points generates revenue. The team of five highlights their journey, revealing that display ads play a minor role while credit card affiliate commissions are the main profit source. They emphasize transparency by showing the best public offers, regardless of affiliate income. The conversation also touches on the podcast's evolving revenue strategies and the limited earnings from audio ads so far. Tune in for insights into the business side of this popular niche!
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Blog Is The Core Business
- Greg has run Frequent Miler as his full-time career since 2012 and grew it from a solo blog to a team of five.
- The blog remains the primary revenue engine and drives most of their business decisions.
Display Ads Are Small But Useful
- Display ads contribute to revenue but form a relatively small share of overall income.
- Greg estimates display ads are around the mid-teens percentage of revenue, not the main driver.
Owner Operates Without CFO Oversight
- Greg says he doesn't closely monitor monthly income and ensures only that payroll gets covered.
- He performs an annual review as a sanity check rather than detailed accounting.