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The Hustle Daily Show
Yelp vs. fake reviews
Sep 26, 2023
Yelp is tackling fake reviews through public shaming and alerts. They discuss the influence of Yelp reviews and the prevalence of fake reviews on platforms like Amazon. The hosts express frustration with fake reviews and stress the importance of finding a resolution.
11:55
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Quick takeaways
- Yelp is combatting fake reviews by implementing public shaming through alerts on business profiles with suspicious review activity.
- The FTC is proposing penalties to address the significant problem of fake reviews and restore trust in online review systems.
Deep dives
Yelp Cracks Down on Fake Reviews
Yelp has implemented a form of public shaming to combat fake reviews on its platform. The platform has been placing alerts on business profiles that have been affected by external factors or have suspicious review activity. These alerts aim to inform users that the reviews on these profiles may not accurately reflect the customer's experience. Yelp is specifically targeting compensated reviews, where businesses pay individuals to leave positive reviews. They are also investigating suspicious behavior, such as multiple five-star reviews coming from the same IP address. Yelp's public shaming approach includes displaying alert badges on business profiles and maintaining a list of businesses with alerts on a separate website.
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Discover
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