49: Unhinged marketing: Here to stay or on its way out? Learnings from HoneyBook & Planoly’s social media managers

Over the past few years brands that we know and love have become more edgy and even unhinged in their marketing strategies—but what is unhinged marketing? 

Unhinged marketing leans into bolder, unconventional strategies to connect with your audience, from trending memes to funny brand voices, this type of strategy goes against the grain when it comes to traditional marketing. Is unhinged marketing a sustainable strategy when it comes to growing our business? 

In this episode, we’re joined by social media managers Gabby Connacher of HoneyBook and Danielle Townsley of Planoly, where we sat down for an honest conversation about whether or not unhinged marketing is here to stay, along tips for independent business owners on how we can show up more boldly in our own marketing.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Connect with the guests

• HoneyBook: honeybook.com
• HoneyBook’s Instagram: instagram.com/honeybook
• Planoly: planoly.com
• Planoly’s Instagram: instagram.com/planoly

Connect with the host

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

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