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Over the past few years brands that we know and love have become more edgy and even unhinged in their marketing strategies—but what is unhinged marketing?
Unhinged marketing leans into bolder, unconventional strategies to connect with your audience, from trending memes to funny brand voices, this type of strategy goes against the grain when it comes to traditional marketing. Is unhinged marketing a sustainable strategy when it comes to growing our business?
In this episode, we’re joined by social media managers Gabby Connacher of HoneyBook and Danielle Townsley of Planoly, where we sat down for an honest conversation about whether or not unhinged marketing is here to stay, along tips for independent business owners on how we can show up more boldly in our own marketing.
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