Bitcoin Archive w Archie Bitcoin Unconference BOMBSHELL — MicroStrategy, BlackRock, 4-Year Cycle & More | Joe Consorti
Sep 26, 2025
In this engaging discussion, Joe Consorti, a Bitcoin industry operator known for his work on financialization products and Bitcoin custody, shares groundbreaking insights from the Bitcoin Unconference. He highlights the impact of MicroStrategy’s innovative financial strategies and predicts major asset managers like BlackRock will look to acquire treasury companies. Joe also explores the interplay between Bitcoin and real estate, suggesting dual-collateral products could reshape investments. He reflects on the evolving four-year market cycle and offers bullish price scenarios that could define Bitcoin's future.
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Launch Fast, Iterate Later
- Launch quickly with an MVP instead of over-planning and iterate from real feedback.
- Early traction reveals viability faster than months of ideation and prevents wasted time.
From Dorm To Doorstep Hustle
- Joe started a general contracting business after COVID closed his college and learned by hiring friends and going door-to-door.
- That hands-on failure-and-learn loop taught him to start things without perfect knowledge.
Use Existing Finance To Move Fast
- Horizon used existing financing partners to launch faster rather than waiting to build Bitcoin-native lending first.
- Bridging existing finance to Bitcoin can accelerate product-market fit and open native innovations later.
