Founder-Led Sales: The Key to Early-Stage Startup Growth | Productivity Mastery #212 with Zoltan Vardy

🚀 In episode #212, we welcomed Zoltan Vardy, B2B Sales Advisor, Author & Speaker.

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Spotify: https://open.spotify.com/show/3DHrGKvqCduaXrEHrHazAR?si=92e8b757ef55433b

Apple podcast: https://podcasts.apple.com/us/podcast/productivity-mastery/id1514614289

Listen to this episode and learn:

💡What makes sales more about problem-solving than just selling?

💡Why do early-stage founders struggle with commercializing their products?

💡How does a strong value proposition enhance communication and sales?

💡What role do expertise and honesty play in building trust in sales?

and many more...

About our guests:

Zoltan has closed $2 billion in B2B sales over his 30-year global career as a C-suite executive, entrepreneur, and investor. Also, he led a $150 million revenue business across 30 countries as Senior Vice President of Global Sales at NBC Universal International.

You can find Zoltan here:

LinkedIn: https://www.linkedin.com/in/zoltanvardy/?originalSubdomain=uk

Website: https://zoltanvardy.com/

Chapters:

00:00 Reconnecting and Introduction

03:12 Zoltan's Career Journey

05:57 Corporate to Entrepreneurship Transition

09:12 Challenges for Early-Stage Founders

11:55 Shifting Mindsets in Sales

15:01 Crafting a Strong Value Proposition

17:58 Customer Feedback and Iteration

20:59 Effective Outreach Strategies

23:55 Navigating the Sales Process

26:48 Identifying the Right Customers

30:02 Building a Sustainable Business

37:24 Cold Calling: A Controversial Approach

44:43 Establishing Trust in Sales

49:33 Leveraging LinkedIn for Sales Success

01:01:13 Mastering Time Management in Sales

01:08:32 Cultivating a Sales-Oriented Company Culture

Enjoy listening and #KeepPERFORMing!

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Website:

https://stoyanyankov.com/podcast/