Disney's Struggles at the Box Office and Stock Market

Recent Disney movies have underperformed at the box office, leading to a significant decline in the company's stock price. The lackluster performance can be attributed to a combination of factors, including the perception that Disney has become overly political and its attempt to incorporate social and environmental goals in its films. The inclusion of so-called woke storylines and Disney's clash with Florida Governor Ron DeSantis over gender identity and sexuality education have also fueled criticism. Disney's annual SEC report acknowledges the risk to its reputation and brands stemming from consumers' differing perceptions on matters of public interest.