30 Minutes to President's Club | No-Nonsense Sales

#518 - 5 Terrifying Sales Ghosts That Will Haunt Your Quota | Halloween Special

Oct 30, 2025
Dive into a spooky world where sales ghost stories reveal the hidden traps of the trade. Discover how surface-level issues can cause valuable deals to vanish. Learn to craft compelling demos that keep buyers engaged, avoiding the dreaded feature-dump. Uncover the dangers of relying on a single champion for success and the negotiation pitfalls that can bleed your margins dry. Plus, strategies to navigate the murky waters of vendor reviews and legal delays, ensuring you keep your pipeline clear and thriving.
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INSIGHT

Find Executive-Level Problems

  • Surface-level pains (spreadsheets, clicks, dashboards) won't justify large deals.
  • Find six- and seven-figure problems tied to exec-level metrics and emotional impact.
ANECDOTE

Law Firm Billing Story

  • Steve sold billing software to law firms by tying bill appeals to collections and partner profit.
  • He converted operational pain into a $250k business case by linking it to profit per partner.
ADVICE

Use Choice & Magic-Moment Questions

  • Use a choice-multiple question to escalate operational pain to executive impact.
  • Ask a magic-moment question to surface emotional stories that justify high price points.
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