In this discussion, Daniel Beshear, a contributor to Skynet Today's Week in AI, dives into the fascinating world of deepfake technology and its implications for advertising, spotlighting Hulu's innovative use. He explores how meme creators are pushing boundaries with deepfakes while raising ethical concerns about disinformation. The conversation also delves into the evolving landscape of ethical AI, emphasizing the importance of inclusivity in tech development and accountability. Lastly, they address the potential of AI in enhancing emergency responses while navigating its complexities.