Soraya's Approach to the Art of Packaging Design

How Soraya's got into packaging and what brought her into it, as well as what drives her and some of her core values.

In today's episode, we talked about:

·        How does the process work (step by step) with Paperlux Studio

·        The importance of having physical samples in the production process

·        Her advice on young packaging designers who were early on in their career

·        How traveling impacted her and her approach to working with others or designing.

·        Which countries have stood out to her and which have been her favorites or the most artistic or inspiring? 

·        When it comes to a business, how do you navigate the complexities of working with your wife/husband? 

·        "Love it, Change it, Leave it", Soraya says of her favorite saying. 

·        Why we all need to look into directions of things being more tangible or why we should still keep a lookout for the crafts

·        Making sustainable solutions more affordable for small brands business

Soraya Kuehne is the Managing Director of Paperlux Studio, a Hamburg-based design studio that firmly believes in the value of all things tangible, while not losing sight of the digital world. With her husband, Max, who is Creative Director of Paperlux Studio, Soraya's experience is in both founding and print, which is a great fit for their work together.
 
 In addition to large corporations, they also work with family-owned businesses and high-end brands from around the world.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

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 Find out more about Soraya on her website and connect with her on Instagram, Facebook, and LinkedIn.
 Website: https://www.paperlux.com/
Instagram: https://www.instagram.com/sorayakuehne/?hl=en
Twitter: https://twitter.com/sorayakuehne
Linkedin: https://www.linkedin.com/in/soraya-kuehne-59a7221a/
 
The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.