Flavor University Podcast
Flavor University Ep. 22: Humanization of Pet
Nov 30, 2022
Lisa Demme, Market Director, and Kristin Fox, Junior Flavorist, discuss the humanization of pet care products and the rise of unique snacking formats. They explore the process of creating flavors for pet food and the value of adding underlying flavors to enhance aroma and taste. The speakers also touch on the effects of voice pitch on dogs and share their experiences with eating dog food.
35:14
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Quick takeaways
- Flavor is a crucial consideration in the pet food industry, with culinary-inspired flavors and unique formats gaining popularity.
- The humanization of pets drives the desire for high-quality pet food that aligns with human food trends and includes functional ingredients.
Deep dives
Understanding the Importance of Flavor in Pet Food
Flavor is a crucial consideration when it comes to pet food. People treat their pets like family members and want to provide them with enjoyable and nutritious meals. The pet food industry takes this into account and creates flavors that appeal to both pets and their owners. Flavors like beef and chicken are popular choices, but there is room for creativity beyond traditional options. Humanization of pets has led to culinary-inspired flavors and unique formats in pet food. Additionally, pet parents are exploring the use of water enhancers to entice their pets to drink more water and add nutrients to their hydration.
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