#14 What's the difference between a strategy and a plan?

What exactly is a communication strategy, how is that different to a comms plan, and what are the types of strategies you could be developing?

If you’re new to comms, it’s really important that you know this, because simply jumping to a plan is jumping to tactics, without overarching direction. And when you can show strategic thinking to your client or leader, you’ll be able to start building a bank of credibility. If you stay in the land of tactics, you’ll only ever be asked to create and execute tactics. I want you to be able to set strategy!