637: How to Develop Your Strategic Fitness (with New York Times and Wall Street Journal bestselling author, Rich Horwath)
Dec 18, 2023
auto_awesome
Author and strategic thinker, Rich Horwath, discusses the essence of strategy, the importance of strategic thinking, body language and open-mindedness in leadership, strategy implementation, and creating value for customers and the world.
Developing a strategic mindset is crucial in leadership, requiring a continuous, day-to-day approach rather than an annual event.
Effective leaders set direction, engage in conversations with their teams, communicate the strategy clearly, and trust their intuition to make decisions in the face of risk.
Deep dives
The importance of having a strategic mindset
In this podcast episode, Rich Horwack emphasizes the importance of developing a strategic mindset in leadership. He shares his journey of helping leaders understand the need to be strategic day in and day out, rather than viewing strategy as a once-a-year event. Rich highlights the lack of a roadmap for individual leaders to think and act strategically, which inspired him to provide practical tools and frameworks. He defines strategic as possessing insight that leads to advantage, enabling leaders to filter strategic actions from others. Rich also discusses the common mistakes leaders make in strategy development, such as confusing strategy with goals, objectives, and aspirations, as well as the challenge of making trade-offs for effective strategy execution.
The characteristics of effective leaders
In this episode, the characteristics of effective leaders are explored. Rich discusses the importance of leaders being able to set direction and serve others to achieve goals. He highlights the need for leaders to engage in conversations with their teams about key business issues, fostering a deeper level of buy-in and commitment. Rich emphasizes the value of communicating the strategy in a simple and memorable way, enabling clarity and alignment. Additionally, he suggests the use of a one or two-page plan to facilitate effective execution. The importance of trust in one's intuition and the ability to make decisions in the face of risk is also highlighted as key traits of effective leaders.
The power of insights in driving strategy
Insights are emphasized as crucial in driving strategy in this podcast episode. Rich discusses the significance of collecting and categorizing insights, which serve as the foundation for expertise and value creation. He suggests triggers, such as figurines or note cards, to remind individuals to record insights from conversations and observations. Rich also recommends using insights to drive value for customers and fostering a culture of sharing insights within organizations. The benefits of leveraging insights from different domains and industries, as well as from observing customers, are highlighted. Finally, the need to balance generating insights with focused execution is addressed by considering customer needs, competition, and capabilities when evaluating potential opportunities.
Myths and misconceptions in strategy development
This episode addresses myths and misconceptions in strategy development. Rich challenges the belief that consensus is necessary for making big decisions, instead advocating for leaders to clarify decision rights and empower individuals to make decisions. He also debunks the notion that failing fast and often leads to success, highlighting that research indicates otherwise. Rich emphasizes the importance of thinking first and considering the systems involved before taking calculated risks. Additionally, he warns against mistaking trends for strategies, urging leaders to maintain strategic direction beyond emerging technologies like AI. A focus on creating value for customers and clients, as well as connecting personal purpose with organizational purpose, is presented as key to successful strategy implementation.
Welcome to an interview with the author of Strategic, Rich Horwath. In his book, Rich delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework―the Strategic Fitness System―containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization’s culture.
Rich Horwath is founder and CEO of the Strategic Thinking Institute where he is a strategy facilitator, advisor, and coach to executive leadership teams. He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking and rated the number one keynote speaker on strategy at national events, including the Society for Human Resource Management Strategy Conference. Rich has helped more than a quarter million people develop their strategic thinking and planning capabilities over the past 20 years in pursuit of his vision to teach the world to be strategic.