TechCrunch Startup News Twelve Labs is building AI that can analyze and search through videos
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Dec 13, 2024 Jae Lee, co-founder of Twelve Labs, is leading innovative AI advancements in video analysis. He discusses how their models aim to understand videos like text, unlocking exciting new applications. The conversation also highlights a recent $30 million funding boost to enhance market reach and ethical implications tied to national security. Lee emphasizes the technology's potential for improving content accessibility and collaboration across industries, making video search smarter than ever.
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Ineffective Keyword Search
- Keyword video search only finds titles and descriptions, not actual content.
- Jae Lee realized this and the need for a better solution, especially with the increasing volume of video data.
12 Labs' Customization Focus
- While other companies offer video analysis, 12 Labs focuses on customization.
- Their video-first approach allows customers to tailor models with their own data, unlike general-purpose models.
Bias in Video Analysis Models
- 12 Labs models have a potential bias risk due to training data like racially biased local news.
- Jae Lee acknowledges this and assures that bias tests are conducted, with future plans for benchmarks and datasets.