Twelve Labs is building AI that can analyze and search through videos
Dec 13, 2024
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Jae Lee, co-founder of Twelve Labs, is leading innovative AI advancements in video analysis. He discusses how their models aim to understand videos like text, unlocking exciting new applications. The conversation also highlights a recent $30 million funding boost to enhance market reach and ethical implications tied to national security. Lee emphasizes the technology's potential for improving content accessibility and collaboration across industries, making video search smarter than ever.
Twelve Labs is pioneering AI models that can analyze videos, offering powerful search and customization options for various applications.
The company's commitment to addressing AI bias through thorough testing and accountability measures sets a responsible standard in the tech industry.
Deep dives
Advancements in Video Analysis Technology
12 Labs specializes in developing advanced video analysis models that enable users to search for specific moments within videos, summarize content, and extract detailed information. These capabilities are significant due to the growth of video as a data-intensive medium, which makes traditional keyword searches inadequate for finding relevant content. The company’s technology differentiates itself by allowing customization options for customers, enabling them to utilize their data for more effective video analysis. Products from 12 Labs can be applied to various use cases, including content moderation and ad insertion, showcasing their versatility in the tech landscape.
Ethics and Future Growth of 12 Labs
Addressing concerns about bias in AI models, 12 Labs is committed to conducting thorough bias tests on their technology to ensure ethical standards are upheld prior to release. The company plans to introduce benchmarks and datasets that not only hold them accountable but also set a precedent in the industry for responsible AI development. Recently, 12 Labs secured significant funding, totaling $30 million, which will be directed toward product development and hiring, as they aim to expand their workforce. With the appointment of Yoon Kim as president and chief strategy officer, the company is poised for growth into new sectors, including automotive and security, reflecting both ambition and strategic vision.
AI models that understand videos as well as text can unlock powerful new applications. At least, that’s what Jae Lee, the co-founder of Twelve Labs, believes. Granted, Lee’s a little biased. Twelve Labs trains video-analyzing models for a range of use cases. But there may just be something to his assertion.