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Twelve Labs is building AI that can analyze and search through videos

Dec 13, 2024
Jae Lee, co-founder of Twelve Labs, is leading innovative AI advancements in video analysis. He discusses how their models aim to understand videos like text, unlocking exciting new applications. The conversation also highlights a recent $30 million funding boost to enhance market reach and ethical implications tied to national security. Lee emphasizes the technology's potential for improving content accessibility and collaboration across industries, making video search smarter than ever.
07:19

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Quick takeaways

  • Twelve Labs is pioneering AI models that can analyze videos, offering powerful search and customization options for various applications.
  • The company's commitment to addressing AI bias through thorough testing and accountability measures sets a responsible standard in the tech industry.

Deep dives

Advancements in Video Analysis Technology

12 Labs specializes in developing advanced video analysis models that enable users to search for specific moments within videos, summarize content, and extract detailed information. These capabilities are significant due to the growth of video as a data-intensive medium, which makes traditional keyword searches inadequate for finding relevant content. The company’s technology differentiates itself by allowing customization options for customers, enabling them to utilize their data for more effective video analysis. Products from 12 Labs can be applied to various use cases, including content moderation and ad insertion, showcasing their versatility in the tech landscape.

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