Too Many Leaders. Not Enough Leadership. #34 - UnMarketing: Stop Marketing. Start Engaging.
This week Cut The Crap Podcast features the marketing book, 'UnMarketing.'
If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.
There were 4 Golden Nuggets taken from 'UnMarketing.'
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